7 passos para criar cotas de patrocínio para eventos

Quer conseguir patrocinadores para seu evento? O segredo está em criar cotas de patrocínio bem estruturadas .

Resumo do que você encontrará por aqui

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O que são cotas de patrocínio?

São pacotes de benefícios oferecidos às empresas em troca do apoio financeiro ao seu evento.

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Benefícios

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Projeto de patrocínio

Projeto de patrocínio é o documento que mostra seu evento, público e benefícios para atrair empresas.

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Alinhe patrocinadores ao público. Conheça interesses, estilo de vida e preferências dos participantes.

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[{"selector":"#anim-810fdaf1-3fc1-4ec8-bc87-eafeedbe5bb7","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bce12e42-6c88-4745-b044-981398f59077","keyframes":{"transform":["translate3d(0px, 484.06278%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Dado: 55% da Geração Z se engaja mais com marcas que patrocinam eventos que eles frequentam.

Analise as finanças. O custo do evento vai influenciar diretamente no preço das cotas.

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Venda mais ingressos e supere seus objetivos financeiros

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Estude o mercado. Pesquise concorrência, patrocinadores de eventos semelhantes e crie uma lista variada de empresas.

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Levante todos os custos. Espaço, alimentação, equipe, equipamentos… Isso ajuda a mostrar transparência aos patrocinadores.

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⚡ Mas atenção: não cobre só o custo! Experiência, planejamento e impacto do evento também agregam valor às cotas.

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Conheça as empresas que você vai abordar. Adapte as cotas conforme o porte e o perfil delas.

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Crie categorias de cotas. – Prata: benefícios básicos – Ouro: benefícios intermediários – Diamante: benefícios premium

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7

[{"selector":"#anim-2d78f337-4ad4-43b5-ab97-07ede18426bd","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1ea26636-c736-44fc-a7bb-86203ca9deb5","keyframes":{"transform":["translate3d(0px, 251.17157%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0158baab-b821-4552-9d62-7bb2a49de5d7","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d6b21c55-97b0-48a3-9287-16ff7643fc17","keyframes":{"transform":["translate3d(0px, 1295.32109%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ee99520c-7036-4424-83cc-41b474b238c6","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a987d86-4afd-48b6-811b-51f66827a92d","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dfb4942b-5e87-4388-aa8a-201bb9c51c12","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Faça uma boa estratégia de marketing. Use redes sociais, site, e-mail marketing e materiais exclusivos para dar visibilidade aos patrocinadores.

Revise suas cotas a cada evento! Analise feedbacks, resultados e melhore sempre sua proposta.

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[{"selector":"#anim-23cbc79d-535d-424f-88e7-0100684ef6ea","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7e2c778c-eab1-4c56-9642-20ac3d26d3ef","keyframes":{"transform":["translate3d(0px, 326.00149%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Apresente bem seu projeto: – Tema e objetivos – Público – Resultados anteriores – Custos e valores – Retorno esperado

💡 Personalize sua proposta para cada empresa. Isso mostra que você entende suas necessidades e aumenta as chances de fechar parceria.

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Agora você já sabe os 7 passos para criar cotas de patrocínio! Pronto para conquistar seus patrocinadores?

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Simplifique a submissão de qualquer tipo de trabalho

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