Como usar o Google Tag Manager no site do evento?

Você sabia que dá pra vender MAIS ingressos usando o Google Tag Manager no site do seu evento? Vou te mostrar como!

Resumo do que você encontrará por aqui

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O que é GTM

O Google Tag Manager (GTM) é um gerenciador de códigos que coleta dados de interações no seu site.

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Com ele, você rastreia: ✔ Cliques em botões ✔ Visitas em páginas ✔ Compras finalizadas ou não

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O GTM funciona junto com: 🔹 Google Analytics (dados do site) 🔹 Google Ads (anúncios) 🔹 Outras apps de marketing

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Antes: precisava inserir códigos manualmente no site. Agora: basta usar o GTM, sem precisar programar.

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Com o GTM, você entende o comportamento do público e ajusta suas estratégias para vender mais ingressos.

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Como rastrear dados

Integração

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Tags personalizadas

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Você pode rastrear vários eventos ao mesmo tempo: formulários, botões, páginas e muito mais.

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Criando campanhas avançadas

Quer vender ainda mais ingressos? Use o GTM junto ao Google Ads para campanhas super segmentadas.

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1

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Crie tags que mostrem anúncios só para quem visitou a inscrição mas não comprou.

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3

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Pronto para organizar seu evento com facilidade?

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Use os dados do GTM para ajustar campanhas no Ads e otimizar sua segmentação.

[{"selector":"#anim-f69b7ac2-6952-4f39-b19f-0a3ba5f9ca30","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-343aa3ca-2b3e-4775-bb00-6c0e61d1d3d4","keyframes":{"transform":["translate3d(0px, 199.03384%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8fb2afc5-57d4-423f-bbd8-d98de00fe7ce","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4957204d-91a9-438b-b4cd-e2d96038b7cf","keyframes":{"transform":["translate3d(0px, 1295.32109%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0272cdf8-d522-423c-9383-bd4c35c03c23","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eb360183-bce2-4455-83f0-ad6ed74af7a6","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-84d99eb0-83ea-49a8-b2c1-26fdd8af5236","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Use os dados do GTM para otimizar a segmentação no Google Ads e garantir que seus anúncios cheguem às pessoas certas!

[{"selector":"#anim-ccb8e26f-3314-4f48-8701-aa4c9ee2e482","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82b34832-9640-4ff3-81a4-fd18133408c3","keyframes":{"transform":["translate3d(0px, 143.05555%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-be3effca-6592-492d-b2f8-39d2cd87d694","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-01add94e-687f-423f-8885-01fb7dfbe9f3","keyframes":{"transform":["translate3d(0px, 1295.32109%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4dacc6ff-1726-4f87-b547-6d520aeda59e","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-39f6d082-bbd0-4235-adb0-2f18887a71fe","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b5664a56-1e5c-46a6-8e60-4361dd228727","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Além dos anúncios, você pode criar banners, botões e formulários no site do evento.

[{"selector":"#anim-499146f7-8e60-4588-8229-72b218c942b9","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ae6974a5-dce2-4b61-9d4a-bfc5ad38a4e6","keyframes":{"transform":["translate3d(0px, 260.44689%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-43c30efc-62db-40d1-a802-8d41a03da12a","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6acf3527-a7dc-4204-aa79-f555eca146c8","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9db1ba45-2f62-426b-8fb6-d2f3bd16fcdd","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Como funciona

[{"selector":"#anim-a692819c-f249-48b0-a49e-7bb83fae3c50","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-386189f9-541f-4abe-b416-1c97eb2c9f2b","keyframes":{"transform":["translate3d(0px, 484.06278%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2ec00595-1844-4dd9-8036-c9d6f5784acd","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-10942b3b-edfb-4ac6-b0df-2e81f2569edc","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eb1bd355-0a07-432e-a462-99ca14a9889a","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] 👉 Crie o banner no BDOW 👉 Integre com GTM 👉 Configure em quais páginas aparecerá

Eles podem: 💡 Incentivar inscrições 💡 Oferecer descontos 💡 Direcionar para grupos do evento

[{"selector":"#anim-eba162c7-4503-4fa4-a839-57e547b57069","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b9845d82-86c0-425a-922f-f5040fdc17e2","keyframes":{"transform":["translate3d(0px, 217.82826%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ecc5b0c-d7d8-4a20-a65d-0ac3926507bc","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ac0d0c9c-ff2a-4b12-a8b8-f91148615352","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5b1b8fc4-5337-456d-88af-60828cf68261","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Com o GTM você tem mais controle, flexibilidade e vende mais ingressos! Bora aplicar no seu evento?

[{"selector":"#anim-5c9213ca-ef51-4683-956b-939b1364480d","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-78af7be2-a387-4af0-adbc-15becc751bb6","keyframes":{"transform":["translate3d(0px, 217.82826%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Venda mais ingressos e supere seus objetivos financeiros

[{"selector":"#anim-13179697-9902-4169-81cd-889ce59dcc78","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ce66ba25-4f8a-46f2-8d1f-60e2df735d56","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-63002fd0-cee5-4bfe-b4ce-481ec361a584","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-c47c51de-60f2-42cf-96d4-1ac52162822d","keyframes":{"transform":["translate3d(-132.77311%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e521b16b-27fa-40e9-8d5a-f1a690257455","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-45ded9f0-4bdc-4fd2-ac6b-91a1d3f01a58","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]