O guia do ingresso para evento: como vender

Vai vender ingressos para o seu evento? Antes de começar, confira este guia com dicas para evitar erros e aumentar seus lucros!

Resumo do que você encontrará por aqui

[{"selector":"#anim-7af990c7-205b-4f8d-8de3-62d95d54ef50","keyframes":{"transform":["translate3d(-120.77923%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-295d711a-a705-4c48-a91e-1768ac73ee73","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-198949bf-256b-4aa4-97c2-dd126a1d8bb0","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-98b5a52e-138e-47bf-9fe0-0bf97e27763b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1dfe1c51-f029-4331-9648-e441f218c783","keyframes":{"transform":["translate3d(-383.15792%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fd3d72b8-2234-4792-9f70-198e84cd16a9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-21ef0fc0-15ba-4059-8281-54043815b1e9","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-59c376b6-179e-4c80-af62-f224ddd45a82","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bc1a3295-b034-4100-80a5-293582e54f47","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1fdde8bf-87eb-4818-a4bc-b408c13242bc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f7fbcd0e-f722-4d70-a00d-996b1f32545e","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-13e48a66-00fa-487e-a8ed-e8b86c053768","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1ab35897-6ba2-4ad5-ac56-b799a6360182","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9520a11c-3d39-4b50-98a5-05a0460fe041","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6740accc-58cd-4776-98da-946cab3d75a7","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-42d543a4-8668-4c48-9598-867c851dd040","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Tipos de ingresso Leis obrigatórias Onde vender Quanto cobrar Estratégias de lucro

A venda de ingressos é uma das etapas mais decisivas para o sucesso do seu evento.

[{"selector":"#anim-9c956dec-1452-4d9a-9ded-22d94e97ff68","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0129cf40-5540-4958-8bf1-60a911855783","keyframes":{"transform":["translate3d(0px, 263.3089%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Onde vender

[{"selector":"#anim-e0ff1f01-0f7a-479b-8727-26a1d68d517d","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-05813ca1-aeeb-45dc-a135-18ae515a7be6","keyframes":{"transform":["translate3d(0px, 484.06278%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Ingressos podem ser presenciais ou online, mas a venda digital cresce cada vez mais pela praticidade.

Entrada geral: aberta ao público sem categorias especiais.

[{"selector":"#anim-f89ee644-beaa-4ada-b11c-c46a89db7ce4","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3d04e2a6-094a-44c0-9df5-e21aa3fb9bae","keyframes":{"transform":["translate3d(0px, 326.98408%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bfed26b2-06fc-4224-a3b1-0c88e06ffdee","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f8833cf-6a42-4638-8549-0dd52f2a9f09","keyframes":{"transform":["translate3d(0px, 1262.1082%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-86597784-0608-430d-a337-d7949b44c6d6","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-16f9a314-540c-4336-a3bc-cbaf72063354","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1ea5db65-f045-4315-9dd9-35806aa33286","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Entrada para grupos: permite desconto coletivo e atrai mais participantes.

[{"selector":"#anim-99116157-f2ff-4a62-93b7-249e2cfadbfa","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cc03e291-edb7-4346-9e11-f31ccf86a1b9","keyframes":{"transform":["translate3d(0px, 249.47449%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bed77cbb-957d-4740-8f43-2cc483348331","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0bb90e52-3c22-4cc9-bcb8-75424f48d58c","keyframes":{"transform":["translate3d(0px, 1259.54414%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c6c313a8-65e5-424c-afca-222f437bdcdc","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4057d6f5-9295-459a-98db-810492ae0b5e","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-05167b99-7f5d-4916-85e0-06be1279ecda","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Meia social: ingresso mais barato em troca de doação de alimentos para ONGs.

[{"selector":"#anim-122bf329-2aa7-44e8-9838-5acf49273555","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-91847abd-c73e-4874-a841-885ac8a1d664","keyframes":{"transform":["translate3d(0px, 247.44745%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a9a768e-0d27-4552-9d9a-a2963f2c0638","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-eb1b81f1-dc8a-4b66-b39d-23d281192d91","keyframes":{"transform":["translate3d(0px, 1230.55594%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-361820ff-7521-4c63-8877-155544751161","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-615bd06b-b214-412f-b7e2-2993d3400b10","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-489a5b3d-19cd-4bf2-805c-b8be7d620564","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Meia-entrada: obrigatória por lei em muitos eventos, deve corresponder a 40% dos ingressos.

[{"selector":"#anim-b66368dd-8714-45cc-84ce-51f8a57c51d8","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c2f889a3-9cf4-402a-b3cf-4bc2d7b4e048","keyframes":{"transform":["translate3d(0px, 199.03384%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2523a8aa-0e8a-47b2-b7ed-3f45878cc348","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5fa7e878-9039-44cd-8629-d5d3426322e4","keyframes":{"transform":["translate3d(0px, 1295.32109%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5b12d497-6a73-4dcc-a6c3-3d9d9f1fb874","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-310a4c3c-fec2-4264-87f4-fd32137a26b2","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f7c76d54-944a-4e2c-ae58-ccae7f7e7fa9","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Divulgue o seu evento e atraia mais participantes

[{"selector":"#anim-4fe30f44-30c4-48a8-a9c9-d095f0870aab","keyframes":{"transform":["translate3d(-114.24051%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a274846a-de20-4236-90f7-b192f7cdaa4a","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d267ed37-8178-418c-9838-d35842019a0a","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-64a29b29-bc2f-4664-854e-5590ad29d2d8","keyframes":{"transform":["translate3d(-132.77311%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec8245dc-c5eb-44db-960c-bdc059f9fe9c","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a6fac7e8-3741-4da5-880f-11ef812c834c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Estudantes, PcD + acompanhante, jovens de baixa renda e idosos têm direito garantido por lei.

[{"selector":"#anim-e08a5d1f-c5cd-4a5f-b6a8-3222acf4905e","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-72407f30-0e78-44bd-b443-522715b4b85e","keyframes":{"transform":["translate3d(0px, 237.07732%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-99967cd5-2cc6-484b-a589-3d50ab32906c","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a6758c16-7d8b-46c5-b464-5ca33d122142","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ecf41ea2-1dab-4ec6-b64a-3e0fc4bef569","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Onde vender?

[{"selector":"#anim-857e65d7-5c36-474b-a99d-54bb82aa32bf","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6686aa20-256a-468d-b211-3303cdce4e22","keyframes":{"transform":["translate3d(0px, 647.59761%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3eee12b9-afee-4e79-821a-e55685aeefc2","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7a54f5be-77e7-40cd-b5c5-3f624e95d2a7","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-55322b69-806b-44cd-8971-190d388d75a4","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Formulários online são essenciais para inscrição e pagamento.

Quanto cobrar?

Não existe valor tabelado! O preço depende de público-alvo, custos, formato e concorrência.

[{"selector":"#anim-1c2f33d2-f54e-4499-864f-83dfe321ffe3","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-28abb128-f55a-4dcc-835d-f4175f91fab2","keyframes":{"transform":["translate3d(0px, 217.82826%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Conheça o perfil do seu público: renda, expectativas e necessidades influenciam no valor do ingresso.

[{"selector":"#anim-1fa18333-58fb-42a1-b1c4-ace4cb83c4c7","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-342cf062-4c26-4c36-b851-1f65d848af80","keyframes":{"transform":["translate3d(0px, 171.79098%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f7dbc738-b791-4121-be67-e88a0c012898","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-767b4120-e758-47c5-be30-372131316213","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7af48374-e4a0-4885-880a-1ad9a7b903b5","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Custos

[{"selector":"#anim-4582cfe2-20f4-4563-8dc5-c029bf93bc49","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fe2a9ccd-9d55-4e1e-8c8a-fe9204ab4649","keyframes":{"transform":["translate3d(0px, 484.06278%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-44413f9a-3604-48da-9009-59607a27884e","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8f5c3509-5288-4f8e-99bd-3d38205eb91d","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-10e215e6-28b1-4c6c-9af2-24ae2d59d668","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Calcule aluguel, equipe, palestrantes e estrutura para saber o valor mínimo do ingresso.

Fórmula simples

[{"selector":"#anim-d534528a-ec2e-4f96-83ef-15e20aba036e","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3682547e-aee5-42c8-9933-63ff9e9d64d1","keyframes":{"transform":["translate3d(0px, 485.07287%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-747ae6a7-f440-446c-8955-7e0ab96ad1e7","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-77b6b95b-d5f2-42cc-8c1d-02102533da85","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-904ad84d-e337-4da3-b4f6-7d9e7e9d84b9","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-5f190458-197d-4175-ac75-bda3e8e6f789","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e55dad9a-dc0c-4fd8-8289-871f5cb5614d","keyframes":{"transform":["translate3d(0px, 242.64867%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Sem fins lucrativos: custo total ÷ nº de participantes. Com fins lucrativos: acrescente margem de lucro (ex: 20%). Dica extra 💡 Use patrocínios e diferenciais do evento para justificar valores mais altos.

Estratégias

[{"selector":"#anim-4b236cae-75c9-4925-bbe7-f82a871b0d5b","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-766f9e2a-8b98-499b-8fb5-bf8956d57f31","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0177f2a9-8de2-4a98-b322-9e17fa8b4dd6","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-568a3fea-541b-4359-919b-115efae084d9","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0a91f491-7377-4e4d-80e5-397e4b47cbee","keyframes":{"transform":["translate3d(0px, 634.08412%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b8fae92d-aa58-4c80-a0d7-dab578fc7042","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b9fb5ec1-8100-4148-9f85-17b5efb19721","keyframes":{"transform":["translate3d(0px, 3088.15374%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c21cf285-58a4-4e0b-a655-cf56ad0a9f19","keyframes":{"opacity":[0,1]},"delay":600,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-78545a28-486f-48a3-806c-d9e030c6b157","keyframes":{"transform":["translate3d(0px, 420.57055%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e164dc15-255d-4659-800c-954856a0eb7f","keyframes":{"opacity":[0,1]},"delay":600,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b8f8eeb-c9f6-4249-b2e6-84da0ba5d37b","keyframes":{"transform":["translate3d(0px, 2041.48518%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 1: Divulgue nas redes sociais! Esteja onde seu público está e crie conteúdo relevante. 2: Pré-venda: ofereça ingressos antecipados com desconto e gere caixa inicial.

Estratégias

[{"selector":"#anim-152b7c9c-6888-4476-978f-20b6e141bbc6","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d62b5df6-8137-4b7e-a64b-c4ea4c128d75","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-47597505-d146-4591-a347-9c45f8960a0d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-664ee40b-d07f-49ef-853a-27855f3223cf","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1ed843ee-d435-4ab5-9a62-efef466002e7","keyframes":{"transform":["translate3d(0px, 634.08412%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c3d2e3cd-b2e0-4cd9-a3a7-791c61060186","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-29fadbb4-3a5a-46f0-857a-55c0fb820214","keyframes":{"transform":["translate3d(0px, 3088.15374%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0edb2589-1660-4ab6-864c-33e586f10660","keyframes":{"opacity":[0,1]},"delay":600,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b9cb082-8eb1-4006-aed7-182066256521","keyframes":{"transform":["translate3d(0px, 447.59761%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3a53fed0-6206-4f02-afba-31fdd5b69583","keyframes":{"opacity":[0,1]},"delay":600,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5a4086dd-165d-4db1-b48a-9f7745b2d72b","keyframes":{"transform":["translate3d(0px, 2174.81893%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5cac6199-4311-4a49-b752-20ea81167ab1","keyframes":{"opacity":[0,1]},"delay":600,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c63621df-7006-4c25-aebb-01c03fa68c24","keyframes":{"transform":["translate3d(0px, 458.44479%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-edb82ce3-c18d-4276-b777-67abc21f1fab","keyframes":{"opacity":[0,1]},"delay":600,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4292f6c1-1eae-4326-be0f-60dca2122371","keyframes":{"transform":["translate3d(0px, 1494.81744%, 0)","translate3d(0px, 0px, 0)"]},"delay":600,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] 3: Facilite o mobile: a compra pelo celular deve ser rápida e segura. 4: Aposte em descontos inteligentes (links de afiliados). 5: Venda extras: mentorias, livros, brindes.

Venda mais ingressos e supere seus objetivos financeiros

[{"selector":"#anim-ff73feb1-5945-4c34-8bfc-577a82107ae4","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d275844e-5b43-4768-adcf-5bc4855caada","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c0ebbfb2-61b6-4f0f-a9a9-19fa7f9ae1e6","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-8f1bc242-615d-4cd9-bf70-53b2e7dcdb61","keyframes":{"transform":["translate3d(-132.77311%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4b5120ae-5d83-4bbe-8fea-f78264a54366","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1b4c1f9a-a3ab-4e39-a9d8-b7aa3321d31d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

O guia do ingresso para evento: como vender

Resumo do que você encontrará por aqui

A venda de ingressos é uma das etapas mais decisivas para o sucesso do seu evento.

Onde vender

Entrada geral: aberta ao público sem categorias especiais.

1

Formato

Entrada para grupos: permite desconto coletivo e atrai mais participantes.

2

Formato

Meia social: ingresso mais barato em troca de doação de alimentos para ONGs.

3

Formato

Meia-entrada: obrigatória por lei em muitos eventos, deve corresponder a 40% dos ingressos.

4

Formato

Divulgue o seu evento e atraia mais participantes

Conhecer a Even3

Estudantes, PcD + acompanhante, jovens de baixa renda e idosos têm direito garantido por lei.

Lei da meia-entrada

Onde vender?

Quanto cobrar?

Não existe valor tabelado! O preço depende de público-alvo, custos, formato e concorrência.

Conheça o perfil do seu público: renda, expectativas e necessidades influenciam no valor do ingresso.

Público-alvo

Custos

Fórmula simples

Estratégias

Estratégias

Venda mais ingressos e supere seus objetivos financeiros

Conhecer a Even3