Guia dos vídeos para eventos: tudo que você precisa saber

Quer atrair mais público pro seu evento? O vídeo é a estratégia certa! Vamos te mostrar como usar da forma certa.

Resumo do que você encontrará por aqui

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[{"selector":"#anim-0d1c18f1-6fcd-4b20-b6d8-5dd29e5c701e","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2fa144b5-0cb8-4236-9859-10b6ec4e87bd","keyframes":{"transform":["translate3d(0px, 638.96309%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Você sabia? Um vídeo pode alcançar +30% dos brasileiros em um único dia!

O que é vídeo marketing

[{"selector":"#anim-e9c1f4cd-6a14-45a5-ba7a-b241fd5a505d","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-139889a8-4237-4f3b-aee7-23dd569a5842","keyframes":{"transform":["translate3d(0px, 494.04363%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] É usar vídeos para divulgar e engajar nos canais digitais. Do YouTube ao Instagram, seu evento pode ganhar força!

✅ Formato preferido do público ✅ Aumenta engajamento ✅ Fácil de compartilhar ✅ Explica até temas complexos

[{"selector":"#anim-f3f6fcd8-f54d-4d99-a990-c898b1409f83","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-90a0bc5e-1d83-4ec5-abe4-232fd03ca046","keyframes":{"transform":["translate3d(0px, 261.87007%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-424496cd-834f-4bc5-aef2-841b4dba45ad","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b2854ce1-0771-4f24-aff8-90921dce5e39","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f009a176-edf4-45f6-813e-60d3699841d6","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

[{"selector":"#anim-3237d613-e113-4201-92ed-60c945ed869b","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a255db0d-1bee-463f-8dbb-ff081b4716ef","keyframes":{"transform":["translate3d(0px, 494.04363%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Vídeos despertam emoção e criam identificação Tornam seu evento mais próximo e inesquecível.

Como usar

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Elimine todo trabalho manual da gestão de eventos

[{"selector":"#anim-db6ce523-63d3-40bc-88ce-88fa23b98251","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c2435c5c-d9cc-490f-a187-0df4245f8e0b","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-26ab8fb7-dac1-4706-a303-50391665844c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-b0571b92-80c2-4589-8f89-e63d433e57a8","keyframes":{"transform":["translate3d(-132.77311%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1e7745db-f292-439c-9439-2bdf77286d80","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5fa7da05-b14b-49cf-864e-dee634e5f27e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Tipos de vídeos

[{"selector":"#anim-427e4d44-caca-466d-9dd1-bb854f7040a2","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-379c8a57-718d-4bd0-beae-03b685d8e117","keyframes":{"transform":["translate3d(0px, 389.61162%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bb75991c-1fc1-4b35-ad57-713c43a401d6","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c5cbde86-319e-4295-8ee7-7fb269d4bf12","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3eaf5588-f175-4e59-be7b-7200d28874af","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] 🎬 Lançamento 🎙 Lives e webinars 📚 Trechos de conteúdo 💬 Depoimentos ✨ Aftermovie

Vídeos de lançamento

[{"selector":"#anim-cec781ac-a777-4a29-9f38-151badf88ffb","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-70016e9b-89bb-4352-bd32-a5c78833d75f","keyframes":{"transform":["translate3d(0px, 494.04363%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2ac3a8d6-55a2-473b-8e7e-fa346c460a25","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-79a95cdc-959e-40d2-b699-b43c4572d341","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-524d880c-12bd-48a6-9359-4b0ef34852fa","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Faça trailers e chamadas que criem expectativa. Use até edições passadas para aquecer seu público!

Lives e webinars

[{"selector":"#anim-c6b57626-7e5a-43e8-8f81-478bd202877b","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-da13eb14-7f98-4b3a-be6a-8743f32f8b80","keyframes":{"transform":["translate3d(0px, 638.96309%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dd402350-4ea1-4b14-9fde-c04ad7bacef3","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0b681ebc-a30d-4854-a103-d446e047188a","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d6901378-eb13-40a8-b444-5c84e5b39ea8","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Convide palestrantes antes do evento para lives. Isso aumenta relevância e engajamento.

Trechos de conteúdo

[{"selector":"#anim-a6e7472d-bae5-4115-8008-5ee6cf48f84e","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fe9ad7e7-655a-48d4-ac2e-adbde06832a8","keyframes":{"transform":["translate3d(0px, 494.04363%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7bbce954-5fc6-4668-9b51-ad9d4e55590a","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3a442333-8c47-4607-bcdf-38ed1da7f9ed","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1360f6fd-d308-41db-ab3b-b152c89162f6","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Durante o evento, poste pílulas de conteúdo. Isso estimula os participantes a se envolverem mais.

Depoimentos

[{"selector":"#anim-2aee3729-8ad4-4569-b706-5b94ba57395a","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8e82619b-b45f-4491-8f61-9ff9215f4c80","keyframes":{"transform":["translate3d(0px, 494.04363%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d46baa3-f957-4cbc-b8a1-d8cd41e88419","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c7144c0c-0562-4049-84f6-5beca65d3e2b","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5e61d1b6-0b34-44ac-803b-7194cffb0a27","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Nada mais poderoso que ouvir quem já participou Use relatos reais para gerar confiança.

Aftermovie

[{"selector":"#anim-911d5dc7-aa86-4a4a-a7f7-c971afbe104a","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8a1091e2-8bbe-4b66-9272-fe72ca8f2f81","keyframes":{"transform":["translate3d(0px, 494.04363%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7eaece0c-fb7c-434a-8e92-a84fa6ac845c","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a57f204a-1147-460f-bf1d-3d7f5e767b5b","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-808f8441-3758-4267-ab0e-0ee81852b7e8","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] O queridinho dos eventos! Um resumo com os melhores momentos emociona e atrai novos públicos.

Videomaker

[{"selector":"#anim-ea92f8d0-a646-49c1-9c27-e9f6008151a7","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3f49c4b5-0c1f-493e-9a2a-9040e7767531","keyframes":{"transform":["translate3d(0px, 494.04363%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8fd43470-9c5a-4515-9816-58442f7d69ce","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-10e5c2b7-5ab2-4480-90fb-8126e994b569","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-33e76044-36a2-4d88-b722-86b4d5da5a44","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Esse profissional planeja, grava e edita. Dica: escolha pelo portfólio, não só pelo preço!

Roteiro básico

[{"selector":"#anim-3e6c5bd9-9202-4944-b782-d1d29193f7e3","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ba635af-79d5-43bb-bc23-1da7e28085f3","keyframes":{"transform":["translate3d(0px, 494.04363%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ebd2baa-3749-4048-b574-bcd9d6d64103","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-457750af-48ea-45ba-b0db-4a99dd8f9941","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ff113bf0-6cb8-4221-a8e1-99124431d90a","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Escreva com 2 colunas: 🎙 Áudio (o que será dito) 🎥 Vídeo (as imagens que aparecem)

✔ Impacte nos 15s iniciais ✔ Seja objetivo e inspirador ✔ Mostre diferenciais do evento

[{"selector":"#anim-3de8b741-65e8-435f-a06b-a5f9e2575190","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-971aaafe-74b1-440f-ba9b-2776aa2f1a17","keyframes":{"transform":["translate3d(0px, 313.21716%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-abb4f263-107d-4964-b2e6-5879b1b47d32","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5535c766-e5d5-4ea2-940c-b1fbba36955f","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b0bf3587-21e1-4bb5-82b0-0bbf1f28fe84","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Teste e ajuste

[{"selector":"#anim-f0a9d8aa-7ab9-4429-9e73-8c2ae864a30c","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6481391b-5ed7-425b-960d-38f92d84f756","keyframes":{"transform":["translate3d(0px, 494.04363%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-90b7a716-4038-4903-a567-dab671e3ecba","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5bd929fb-2bea-4de2-95a8-7d70e53b15d8","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-359334fb-b597-4e7a-ac12-9d22c4cbc774","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Não tenha medo de testar, pedir feedback e ajustar. Vídeo bom é aquele que conecta com o público!

Vídeos transformam eventos em experiências vivas. Use essa estratégia e conquiste ainda mais pessoas.

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Divulgue o seu evento e atraia mais participantes

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