Saiba como aproveitar o Dia do Cliente no seu evento

Você sabia que o Dia do Cliente pode turbinar as vendas de ingressos do seu evento? Vou te mostrar como!

Resumo do que você encontrará por aqui

[{"selector":"#anim-6e4789c5-aa3c-4647-8480-77d7fbf6142e","keyframes":{"transform":["translate3d(-120.77923%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2f322d55-cca6-42b5-85f5-d44577665f1d","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-356f729c-d63a-4886-9502-842885834e41","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-1b208c9a-038b-45ee-9422-caa142d8b736","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5d71da94-0548-43a0-ba07-c86ab826989d","keyframes":{"transform":["translate3d(-383.15792%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d74303d2-2078-4c6e-b25a-3a208417e28a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e3b56b19-9cb0-41a0-9bfb-09238e50c4dc","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-05079eef-ec99-405a-93e6-4ef9b13387a9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8e930fd6-1704-46a7-813b-41650e509a01","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c2a0e8ac-e276-47a9-866f-758dcf3fad31","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d1db25e2-9b2e-4ca5-bad0-7666bd5d9f3a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-46a7c7ad-f9d1-4bf8-a38b-1da50d09bed3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-27614e94-cb39-42d7-a1a2-cb8ba36a4f5b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b532cbae-3627-4290-bd0a-dd2d847172b9","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Importância das datas O que é o Dia do Cliente 3 estratégias práticas Dicas extras para vender mais

Datas comemorativas

[{"selector":"#anim-02d55a90-e51f-487d-93c5-4c47b5308c7e","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e58f2858-2803-48e9-98d8-beae30e8d5de","keyframes":{"transform":["translate3d(0px, 484.06278%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82a32258-fcd9-4122-9c10-aa92e61a8a35","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-23be4a60-1263-4079-8788-b976f99f18c7","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-68cb7df7-3a02-42c2-bd42-6cc480a23b43","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Datas comemorativas chamam atenção e criam o “empurrão” que faltava para o cliente comprar. Use isso a seu favor!

Datas que funcionam muito bem: ➡️ Black Friday ➡️ Natal ➡️ Dia das Mães ➡️ Dia dos Pais ➡️ Dia do Cliente

[{"selector":"#anim-42ea93c5-51e9-4cf8-8699-8ff3a7c17a2d","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-48576178-dc4f-429f-8b26-620fc9bdc331","keyframes":{"transform":["translate3d(0px, 164.68117%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

O que é o Dia do Cliente?

[{"selector":"#anim-dfffef6a-e9cf-4f77-8e82-464366de1a1b","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a7d3749c-d866-49ab-bc2d-8b2ff889babc","keyframes":{"transform":["translate3d(0px, 326.00149%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-97a1678d-5ff1-4fd8-ac31-caee9b2c1845","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-89aed4d9-2f1f-4094-8098-5beac868350d","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b7f0c492-1e64-4069-b005-7dee3908c9c4","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-9d7e924d-37dd-4788-b969-4dc2c9e69759","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-82a8ddeb-2ccf-4d95-94df-6df7db9024a3","keyframes":{"transform":["translate3d(0px, 272.9517%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Criado em 2003 para valorizar consumidores. 👉 É comemorado em 15/09. 👉 Cresce tanto que já é comparado à Black Friday. Em 2020, os pedidos no Dia do Cliente cresceram 54% nos marketplaces. Isso mostra a força da data!

Estratégia 1

[{"selector":"#anim-2c977f6a-9ba9-45f2-b210-3d1fb682fbbc","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ea722589-3118-4615-a37b-f3d8c6d8db05","keyframes":{"transform":["translate3d(0px, 484.06278%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9d570e05-f36b-4360-b3f4-442bfe7d3205","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f8279265-2d8a-439b-89dc-43809643acd0","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-62453b9e-6fc7-44ec-a359-5fde0a5299b1","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Promoções segmentadas. Crie cupons diferentes para nichos do seu público (ex.: profissionais e estudantes).

[{"selector":"#anim-6f0d5aaf-1390-4e29-868b-19f598dc48ad","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-179df34f-2bba-47dd-adc2-01acf53b8b75","keyframes":{"transform":["translate3d(0px, 247.02173%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Exemplo prático 👨‍🎓 Estudantes podem ter desconto especial. 👩‍💼 Profissionais recebem outro valor. Assim, você atende diferentes perfis.

Elimine todo trabalho manual da gestão de eventos

[{"selector":"#anim-601876a2-426b-4851-a758-6d3eda13aa59","keyframes":{"transform":["translate3d(-115.82278%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5321e661-c973-48c6-8bc8-3e3e4d0af4b0","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ec4ef965-2513-4563-96bf-809ba12d4e44","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-1ccb2384-b694-4fe9-89a0-6fd03853cdc4","keyframes":{"transform":["translate3d(-132.77311%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-340a95e7-df3d-4766-9044-c72777ef1d19","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-838e160a-5b1d-4d0c-83fe-4baad485ac89","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Estratégia 2

[{"selector":"#anim-5667aa45-2777-4462-85a7-401d279f5d85","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1a4bf87a-53d6-4a8c-ae39-8d09cdec00fe","keyframes":{"transform":["translate3d(0px, 484.06278%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bdd291cf-f826-4704-9460-f30a126c2731","keyframes":{"transform":["translate3d(-127.9152%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-72750fac-cbe2-43e8-8c99-4c3720d7a440","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-db503bd4-ca57-4805-9b10-a153a0f570f8","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Trabalhe com lotes de ingressos . Crie senso de urgência + controle financeiro + incentivo para compra antecipada.

[{"selector":"#anim-3674ea08-aaa2-4bcc-8803-7ad7ab5c6a60","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e8889e32-af11-4087-8817-2a2dc18eae3c","keyframes":{"transform":["translate3d(0px, 484.06278%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Atenção! ⚠️ Não exagere na pressão. O senso de urgência deve atrair, não causar ansiedade.

Estratégia 3

[{"selector":"#anim-d73809e3-db96-4247-9847-8b4db641f21b","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5b52589d-55dd-4919-97a1-439059e21f9c","keyframes":{"transform":["translate3d(0px, 389.61162%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5492ee54-9b56-4d9e-b6ae-5814e3207996","keyframes":{"transform":["translate3d(-124.38162%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c1942112-2af9-4e4b-8137-4e6d5c318322","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c63aac23-6380-42d3-974c-3366767fb276","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] Sorteios e brindes! Brindes exclusivos ou sorteios para quem comprar até certa data geram engajamento e fidelização.

Dicas

1

[{"selector":"#anim-b5a592e0-bdf2-414b-85ab-b4e8db142d7f","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a6024dee-2f2c-457f-9a75-daee5ff9f0c1","keyframes":{"transform":["translate3d(0px, 369.92138%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-821b5ffc-8876-4eab-9d19-f34f730b88fe","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8f2aea90-952d-41e0-9fc2-a7c79822d9f9","keyframes":{"transform":["translate3d(0px, 1295.32109%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Planejamento é tudo! Organize etapas, defina responsáveis e não esqueça de estudar seu público.

2

[{"selector":"#anim-f97630ca-e1c5-45cf-ae3d-48bcacd9f83a","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ae6d66d9-8f5e-48b4-ab80-54fdad5f76ac","keyframes":{"transform":["translate3d(0px, 369.92138%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-30bb9c2b-ade7-4043-a111-d4eea361c408","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7fc50b59-dd95-4c9e-8264-8104747671af","keyframes":{"transform":["translate3d(0px, 1295.32109%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Atendimento é diferencial. Suporte rápido e equipe preparada podem ser o motivo para o cliente fechar a compra.

3

[{"selector":"#anim-9f279d76-7ae0-4117-a035-12a77841e272","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4c9bd50d-91ea-4875-b4b8-a4e8b1cfb57d","keyframes":{"transform":["translate3d(0px, 297.74169%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1f092ca6-17c9-4f1f-9585-685639ff06a6","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-060b395e-0bb9-457c-9215-97bba2c22f3d","keyframes":{"transform":["translate3d(0px, 1295.32109%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Comunicação 360°. Use redes sociais, e-mail marketing e promotores para divulgar em todos os canais do seu público.

Agora é com você! Organize suas ações e transforme o Dia do Cliente em mais vendas e clientes fiéis.

[{"selector":"#anim-1233733a-1ca2-406d-970a-f4827cbb1249","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f2bd6e65-308b-4ce3-b8b7-046b80cd7987","keyframes":{"transform":["translate3d(0px, 217.82826%, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]

Atualize seu evento e esteja a frente do mercado

[{"selector":"#anim-a3dbfc26-c46a-42bd-95bd-09c24db6bb00","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-076f01f2-07dc-42db-8322-6688f4006f58","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c2d3eea8-498d-4ad1-a107-4729804b74e1","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-f2cae7db-cb01-451e-8cf2-6a9377e0c060","keyframes":{"transform":["translate3d(-132.77311%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-382ebca1-9afc-475c-a210-007bbb4469cc","keyframes":{"opacity":[0,1]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-95b04e92-6b87-4147-af15-044cced5633f","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":400,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]